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Reporting

The Reports page allows publishers to analyze inventory performance and earnings across their properties.

This page provides insights into how placements and containers are performing, including impressions, clicks, and revenue generated from advertising inventory.

The reporting interface contains two primary tabs:

  • Performance
  • Earnings

📈 Performance Tab

The Performance tab provides detailed reporting on container and placement performance, along with time-based and device-level performance insights.

⚙️ Report Controls

At the top of the page is a controls section that allows you to configure the report view.

Available controls include:

  • Start Date
  • End Date
  • Publisher Company - defaults to all companies the user has access to
  • Device / Proxy Filter

The controls section can be expanded or collapsed as needed.

📦 Container Performance

The first table in the Performance tab displays Container Performance.

This table shows aggregated performance metrics for each container.

A notice appears above this table and other tables in the report:

"Adjusted" columns apply a correction factor for Apple MPP. CTR and RPM are calculated with adjusted opens.

This correction accounts for email opens generated by Apple Mail Privacy Protection (MPP).

Container Performance Columns

The container performance table includes the following columns:

  • ID - Container ID
  • Name - Container name
  • Served Ads
  • Served Ads Adjusted
  • Opens
  • Opens Adjusted
  • Clicks
  • Revenue
  • CTR
  • RPM

Container Filtering

Selecting a container row will filter the rest of the report to display data associated with that container.

For example:

  • Placement performance
  • Time-based performance
  • Device performance

will update to reflect metrics for the selected container.

📍 Placement Performance

The Placement Performance table provides performance metrics for individual placements.

A similar notice appears above this table indicating that adjusted opens are used for Apple MPP correction.

Placement Performance Columns

The placement performance table includes:

  • ID - Placement ID
  • Name - Placement name
  • Served Ads
  • Served Ads Adjusted
  • Opens
  • Opens Adjusted
  • Clicks
  • Revenue
  • CTR
  • RPM

Placement Filtering

Selecting a placement row filters the rest of the Performance report to show data related to the selected placement.

⏱ Performance Over Time

The Performance Over Time table shows performance metrics grouped by date.

All timestamps in this table are displayed in UTC and cannot be adjusted for the time being.

This table also includes the Apple MPP adjustment notice.

Performance Over Time Columns

  • Date (UTC)
  • Served Ads
  • Served Ads Adjusted
  • Opens
  • Opens Adjusted
  • Clicks
  • Revenue
  • CTR
  • RPM

Time Aggregation

Left-clicking the Date column header exposes additional aggregation options.

Available time groupings include:

  • Yearly
  • Monthly
  • Weekly
  • Daily (default)
  • Hourly

Although minute and second options may appear, the lowest supported granularity is hourly.

Pagination and row display controls are available at the bottom of the table.

🖥 Performance by Device / Proxy

The Performance by Device / Proxy table displays performance metrics segmented by device or proxy environment.

A note appears above this table:

Opens have been adjusted for Apple MPP.

This view helps publishers understand how inventory performs across different environments such as:

  • Apple Proxy
  • Gmail Proxy
  • Desktop
  • Mobile
  • Tablet

📉 Performance Graphs

Below the data tables are several visual graphs showing performance trends over time.

At the top of the graph section is a Grouping dropdown, which allows you to group results by:

  • No Grouping (default)
  • Account
  • Container
  • Device / Proxy
  • Placement

Available Graphs

The graphs display the following metrics over time:

  • Opens Over Time
  • Clicks Over Time
  • Revenue Over Time
  • CTR Over Time
  • RPM Over Time

Some graphs may also use adjusted opens when calculating metrics.

🧰 Additional Table Controls

Hovering over tables in the report will reveal additional controls, including:

  • Maximize - expand the table to fill the available view
  • Sorting options
  • Export menu - export data as CSV or Excel

Left-clicking column headers may reveal additional sorting or customization options depending on the table.

🔗 Report Sharing & Fullscreen

At the top right of the report interface are two additional controls:

Fullscreen View

Expands the report to fill the entire portal interface.

Share Report

Generates a shareable URL for the report in its current configuration.

❗️

Important: Sharing this link externally will allow anyone with the link to access and interact with the report data.

💰 Earnings Tab

The Earnings tab provides a monthly summary of revenue and engagement metrics.

⚙️ Earnings Controls

At the top of the Earnings tab is a controls section that allows users to select the publisher company.

This defaults to all companies the user has access to.

📅 Monthly Earnings Table

The Earnings tab displays a monthly earnings table summarizing performance metrics.

A notice appears above the table:

Dates and times are in UTC. The values on this page are indicative only. Please refer to your payment invoice for final revenue numbers. "Adjusted" opens column applies a correction factor for Apple MPP preloads.

Earnings Table Columns

The table includes the following columns:

  • Month
  • Opens
  • Adjusted Opens
  • Clicks
  • Revenue

This table provides a high-level overview of monthly monetization performance.

Updated about 1 month ago