Ads.txt

The mission of the ads.txt project is to increase transparency in the programmatic advertising ecosystem.

In order to be a publisher in the OpenWeb network and benefit from our programmatic integrations, you will need to update your ads.txt file with additional entries. By doing so, you will get access to a larger pool of advertisers bidding on your placements and depending on your email inventory likely higher overall RPM and diversity of advertisers.

To set up your ads.txt file, visit the Ads.txt configuration page.

• It will prompt you for your company ID. If you do not know that number, reach out to your account manager.
• You will be then provided with the required entries to add to your ads.txt file
• You can enter the domain name(s) where your ads.txt file resides to validate that it has been updated correctly.