Waterfall
When using GAM for direct sold in email, there are a few backfill options when you have nothing trafficked in GAM.
When using our Google Ad Manager integration, which allows you to use your GAM instance for your email inventory and campaigns, you will have access to GAM's internal waterfall. Sponsorships, Standard, Price Priority, and House should all work as expected.
We also offers a backfill network, that runs behind GAM. This will allow your to monetize your unsold impressions. It will be reported in our reporting portal, and not in GAM. The two operate on separate AdServers.
When GAM has nothing trafficked, we can either:
- run our network
- collapse the unit
- offer an evergreen house ad
You must select one of the options in order for us to generate tags. If you select evergreen house ads, you can supply us creatives in each size, along with URLs. These will be swapped a maximum of twice a year.
Updated 8 months ago