Direct sold ad campaigns

There may be a number of reasons why your direct sold campaign isn't appearing. Below are good starting points to check in GAM.

• Ad creative type: This can only be Image+URL, Gif+URL, non-script tags or certain HTML. Javascript, HTML5, Video, Rich Media, and iframe will not work within email.
• Campaign dates: Make sure that your dates are set within the time you are viewing the live or test email so that the ad will show up.
• Geolocation option: This will not work within email, since Google Ad Manager was not built to work in email, if this option is selected, it will break our code and the result will be backfill or failsafe ads will show. Refer to the Key-values page for more information on how to geo-target.
• Key Value Pairs: Our team needs to set up the Key Values that you’d like to target in your ad tag code. If you applied Key Value targeting prior to that step, it will break the code, and the result will be either backfill or a failsafe showing up. Please speak with your account manager about getting those Key Values added to your ad tags beforehand.
• Extra ad units no longer in use: It is very important to let your account manager know if any ad units are not being placed in your newsletter templates after we’ve created the code for them, so we can deactivate the unused ad units. It can cause issues resulting in failsafe ads showing if those unused ad units aren’t deactivated.