Overview

🧠 Understanding Email Advertising

Email advertising behaves differently from traditional web advertising due to how email clients load and cache content.

Before creating campaigns, we recommend reviewing the following primer guides:

These pages explain important concepts such as proxy traffic, pacing, discovery, and campaign delivery behavior.

The Campaign Management section of the Portal allows advertisers to configure and manage campaign delivery.

Key areas include:

View all campaigns associated with your account and quickly access campaign details.

Review campaign-level information including delivery status, spend progress, and associated campaign lines.

Configure the core delivery settings that control campaign behavior, including:

Campaign lines determine how advertisements are delivered across publisher inventory.

The Reporting section provides tools to analyze campaign performance and identify optimization opportunities.

Reporting features include:

Additional guides are available to help interpret reporting metrics and analyze campaign performance.

Advertisers may implement tracking parameters or conversion tracking to measure the effectiveness of campaigns.

Tracking capabilities include:

For more information, see the Campaign Tracking documentation.

Some advertisers may integrate directly with the platform using the Email Monetization APIs.

To request API access:

Once API access has been granted, you can follow the API setup documentation to begin integrating.

If you need assistance launching or optimizing campaigns, contact your account manager.

Providing the following information can help resolve issues more quickly: