Overview

The Reporting section allows advertisers to analyze campaign performance, review delivery trends, and reference monthly billing summaries.

Two primary tabs are available:

Performance – Detailed campaign performance and analytics
Invoices – Monthly billing summaries for reference

Performance Tab

The Performance tab provides a configurable view of campaign performance across campaigns, campaign lines, creatives, and device categories.

Report Controls

At the top of the page are report controls that determine the scope of the data displayed.

Available controls include:

Start Date
End Date
Advertiser Company (visible if the user has access to multiple companies)
Device / Proxy

If the user has access to only one company, the advertiser filter defaults automatically to that company.

These controls determine the dataset used across all tables and graphs on the page.

Controls can be expanded or collapsed as needed.

Performance Filters

Directly below the report controls are three filtering panels that allow users to quickly narrow the report scope.

Filtering selections apply across the entire report.

Top Campaigns

Displays campaigns ranked by cost.

Columns include:

Campaign ID
Campaign Name
Cost

Selecting a campaign filters all reporting data to that campaign.

Top Campaign Lines

Displays campaign lines ranked by cost.

Columns include:

Line ID
Line Name
Cost

Selecting a campaign line filters the report to that specific line.

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Editing Campaign Lines from Reporting
From the Top Campaign Lines panel:
Right-clicking a campaign line ID exposes an Edit Campaign Line option.
Selecting Edit opens the campaign line configuration panel, allowing users to update line settings directly from the reporting interface.

Top Creatives

Displays creatives ranked by cost.

Columns include:

Creative ID
Creative Image
Cost

Selecting a creative filters all report data to that creative.

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Editing Creatives from Reporting
From the Top Creatives panel:
Right-clicking a creative ID exposes an Edit Creative option.
Selecting Edit opens the creative configuration panel where users can enable or disable the creative.

Performance Table

Below the filtering panels is the main performance table.

The default view displays performance by date.

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All reporting times are shown in UTC.

The date range shown corresponds to the selected report controls.

Performance By

A Performance By dropdown above the table allows users to change the table’s grouping dimension.

Available options include:

Date (default)
Campaign
Campaign Line
Creative
Device / Proxy
Hour of Day

Changing this selection updates the data displayed in the Performance table.

Time Aggregation

When viewing performance grouped by Date, left clicking the Date column header allows users to adjust the time aggregation.

Options include:

Year
Quarter
Month
Week
Day (default)
Hour

Hourly aggregation is particularly useful for analyzing dayparting performance.

Although additional options may appear in the interface, hourly is currently the most granular supported view.

Performance Graphs

Below the table are three performance graphs that visualize trends over the selected time range.

Each graph supports grouping by:

Campaign
Campaign Line
Creative
Device / Proxy
No grouping (default)

Spend Performance

Default view: Cost over Time

Available metrics (in the dropdown above the graph):

Clicks
Conversions
Cost
Impressions
Revenue

Engagement Performance

Default view: CTR over Time

Available metrics(in the dropdown above the graph):

Efficiency Metrics

Default view: CPC over Time

Available metrics(in the dropdown above the graph):

CPC
CPA
CPM
ROAS

Panel Controls

Many report panels include additional controls that appear when hovering over the panel.

These controls allow users to further customize the report.

Available options may include:

Customize panel – Opens configuration options for that visualization
Maximize view – Expands the panel for easier inspection
Sort visual
Export data – Export the panel’s data as CSV or Excel

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The customization panel can be closed by pressing Escape on your keyboard.

Table Interactions

Data tables throughout the reporting interface support additional interactions.

Pagination

Tables may include controls to:

Increase the number of rows displayed
Navigate between result pages

Column Controls

Left clicking column headers may expose additional sorting and configuration options.

Sharing Reports

At the top-right of the reporting interface are additional controls that allow users to:

Enter full-screen reporting mode
Generate a shareable report URL

The shared URL preserves the current report configuration.

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Important: Anyone with access to the shared URL can view and interact with the report data. Share links carefully.

Data Freshness

Reporting data includes the current day and is refreshed hourly.

Invoices Tab

The Invoices tab provides a monthly summary of campaign billing activity.

Invoice Controls

At the top of the page is a company selector.

Users with access to multiple companies can switch between companies.

If only one company is available, it is selected automatically.

Invoice Table

The invoice table provides a monthly summary of activity.

Columns include:

Month
Impressions
Clicks
Cost

All timestamps are displayed in UTC.

Values displayed in the portal are indicative only. Advertisers should refer to official invoices for final billing amounts.