Campaign Details

Purpose

The Campaign Details page provides operational control and structured visibility into a single campaign. From this page, users can:

  1. Review campaign metadata and spend progress
  2. Monitor performance against goals
  3. Manage campaign lines
  4. Manage associated creatives

This page separates high-level campaign status from line-level configuration and creative-level control.


Page Structure Overview

At the top of the page:

  • A breadcrumb indicates the current campaign context.
  • Users can quickly return to the Campaign List page.

Below the breadcrumb are three primary tabs:

  1. Overview
  2. Campaign Lines
  3. Creatives

Each tab serves a distinct purpose and is described below.


Overview Tab

The Overview tab provides summary-level information and goal tracking.

Campaign Information

Displays core campaign metadata, including:

  • Campaign ID
  • Campaign Name
  • Campaign Type
  • Campaign Status

This section is read-only and provides reference-level information.

Company Details

Displays:

  • Advertiser Company ID
  • Advertiser Company Name

This is especially relevant for users with access to multiple companies.

Spend Summary

The Spend Summary visualizes campaign pacing against its total goal.

It includes:

  • Percentage of goal spent
  • Visual progress bar
  • Current spend relative to total goal (e.g., $99 of $500)

This section allows users to quickly determine whether a campaign is:

  • On pace
  • Underspending
  • Approaching its goal

Line Status Summary

Below the spend summary:

  • Total number of campaign lines
  • Number of lines nearing their goal
  • Number of lines exceeding their goal

This provides a quick operational health snapshot of the campaign.


Campaign Lines Tab

The Campaign Lines tab provides line-level configuration and management.

The tab displays campaign lines in a structured data table with:

  • Search functionality
  • Column filtering
  • Pagination
  • Adjustable row count

Campaign Lines Table Columns

ColumnDescription
Select CheckboxEnables selection for bulk actions.
Quick ActionsProvides access to line details and quick edit functionality.
Line IDUnique identifier for the campaign line.
StatusCurrent delivery state (e.g., active, paused, archived).
Line NameUser-defined name. Clicking navigates to the Line Detail page.
GeoGeographic targeting configuration.
Traffic TypeType of traffic targeted by the line.
Bid Type & AmountBidding model and associated amount (e.g., $0.25 CPC).
Spend ProgressPercentage of goal spent for the line along with current spend relative to goal.
GoalConfigured goal for the line.

Line-Level Actions

Quick View

Selecting the Quick View control opens a slide-out panel displaying:

  • Line metadata
  • Status
  • Budget and targeting information

This allows users to review line configuration without leaving the page.

Quick Edit

Selecting the Quick Edit control opens a slide-out configuration panel identical to the edit panel accessed from the Campaign List page.

Users can modify line settings directly from this view.

Bulk & Multi-Select Actions

Selecting one or more campaign lines enables additional controls:

  • Bulk Edit
  • Status Update (activate, pause, archive)

If exactly one campaign line is selected:

  • Clone Line becomes available

Bulk Edit

Bulk Edit opens a slide-out panel allowing users to modify supported fields across multiple lines simultaneously.

Currently supported:

  • Bid amount

Additional bulk-editable fields may be introduced over time.

Status Changes

The Status dropdown allows users to:

  • Activate
  • Pause
  • Archive

Status changes apply immediately to selected lines.

Creating a New Campaign Line

In the lower-right corner of the Campaign Lines tab is a "+" action.

Selecting this opens a slide-out panel used to create a new campaign line. The configuration interface mirrors the Line Edit panel.


Creatives Tab

The Creatives tab manages all creatives associated with the campaign.

It displays a data table with:

  • Pagination
  • Column filtering
  • Row display controls

Note: This table does not include global search.

Creatives Table Columns

ColumnDescription
Quick ActionsOpens creative details in a slide-out panel.
Status ToggleEnables or disables a creative.
Creative IDInternal identifier.
External IDInternal identifier.
Content IDInternal content tracking identifier.
Creative ImageVisual representation of the creative.
TitleCreative title, if applicable.
SubtitleCreative subtitle, if applicable.
Landing PageDestination URL.
RatingInternal quality rating.

Creative Details Panel

Selecting Quick Actions opens a slide-out panel displaying:

  • Creative metadata.
  • Content details.
  • Associated configuration fields.

Design Principles of This Section

This page separates control layers:

  • Campaign-level oversight (Overview)
  • Line-level configuration (Campaign Lines)
  • Creative-level management (Creatives)

Users can operate at the appropriate level without navigating back to the main Campaign List.